Display device



June 9,- 1931. R. R.' HEYwooD, JR 1,309393 DISPLAY DEVICE Filed Feb. 8, 1929 2 Sheets-Sheet 2 35%]115 @www YW/6 @by way 50 thato-f the holder may Patented June 9, 1931 RoBERrli` R. HEYwooD, JR., or ORANGE, NEWJERSEY,

DISPLAY DEVICE' Y Applcatonpled lllebruaryi, 1999i. Serial` No.' 338,402,

This invention relates'to an' advertising display device, in particular such a device made of flexible material, of circular or e curved form and adapted' to be supported on r its edges in an annular holder organ article in connection with which the advertising-displayis to be used. The invention is particularly applicablein connection with1 theL Vdislay advertising of automobilevtires and the 19 like, although other applications of the in'- vention will readily suggest themselves to one versed in the advertising art.j

`Heretofore flat discs of cardboardor simi- .larv flexible material have been used for displaying advertising matter 'in with displays of automobile tires, such discs being fitted at their edges within the annular groove which inthenormal use of thetirev contains, the inner tube. One difficulty that 2G has hitherto attendedther use of such discs has been that of properly inserting' and centering the discs in the tire vand, maintaining them in acentered position;4 If itis attempted to force a disc oflarger diameter than the inner diameter of the tire into the groove, the disc is frequently torn or otherwisemarred in appearance.4 Also, ithas been practically impossible to insert a disc of the types heretofore used andfsufliciently large in diameter to be maintained properly centered ifinserted,rwithout irreparable damaging jthfe disc. According to the" present invention, the production of discs or similarly shaped'display devices' which may be inserted and properly centered in holders and articles. of thetype described'withont encountering the difficulties hitherto attendant thereon.' is made possible. u 'y y. One ofthe features ofthe,` invention consists in forming display devices `of the type indicated with one or more slits extending inwardlyl Vfrom the edgeof the disc rkor other curveddisplay .devicev or card so that'the por- 4' tions"y adjacent .the slit or, slits may be brought 5 into overlapping relationproducinga cupped effect, thereby decreasing the apparentdiameter of the card ordisc while it isib'neing insertedy inv the tire, or 'other holden, .In 'this a disc of even greater diameter than connection .type indicated various shapes attached to and forminga part vdisc of Fig. 1 in position in a holderginthe rmodification illustrating the carrying outof 80 beused with the de-l sirable result that` the'advertising display may be presented oneither a .conical or inverted conical surface,a`featurethat is particularly .desirable where certain artistic effectsl are' to be obtained. Y e i Certain of the objects of the invention may beaccomplished, particularly when'the disc is madev of suitable material for the purpose, by scoring the disc topermit folding and then shaping the same into a conical form. 'This e modification 'is described and; claimed in'my co-pending application Ser. No. 415,403, filed December 20,1929. n i The invention also hasfas an aim to incorpo- 1 rateinto a circular or'curved device ofthe advertising display means of of the disc member perse. A

l Other objects-ofthe invention willfappear l from the following the accompanying drawings, inv which Fig. 1 is an kelevation of one form 'of the invention in which a single slit is used; j

Fig. 2 is a perspective view showingthe .7,5,

example given, anautomobile tire; j' ,Y Fig. 3 is an elevation of another In vdiiica'- tion in which the slit is somewhat differently formed; i Fig. Lfis an elevationaly view off another modication in which thedesired kdecreasein diameterduring the inserting step-is secured by means of a plurality of slits;` f

v Fig. 5 is an elevational view of still another .4

the vprinciple of the invention in connection `with an eXteriorlyeXtending flap lopi-'display member; Y Fig. 6 is. an velevationalview ofa modification in which instead of providing silts' the y disc is fsco'redfat suitable'points to ,permit I temporary folding;

. Fig. 7 is a perspectiveyiew showing-the' disc ofF ig. 6 with two `foldse'formedtherein v to producecupping for ,insertion inthe tire 95 e ,or other holder ;Y' l Fig. 8 is an elevation ofl still another modi,-

fication 1n which a special: display memberis attachedto the slittedpdisc ymember and adapted'to cooperate therewith Vin producing detailed description and with a single cup or slit 2, shown asmeirtend ing radially from the edge to the center, al-

though it will be understood thatit is not.`

essential that the slit extend entirely to the center nor that it be truly radial in direction, so long as it is of sufficient length and so directed as to permit the desired cupping effect whenthe disc is to he inserted. Y

l 'In Fig. 2 the disc l is ,shown as inserted in the tire ,3 and of such size as to assume an inverted` conical form when positioned therein. lIn this position the overlappingpof the edges of the lcut ,or slit 2 -is illustrated at 4 and 5. It will be understood that the face of the disc exposed Lto view will carry the advertising matter to be displayed; also, that the construction shown permits of the display of ,such advertising matter on both sides ,of the disc so that it can be reversed if desired.

In Fig. 3 a single cut 6 of curved form is shown, while in Fig. e two slits 7 `and 8 are shown, thus Iillustrating how `the shape and fpositionofthe s lfSv hestill further modied to ,accommodate the 'given matter to be displayed.

In Fig. t a further feature of the invention is shown, namely that of providing two short slits 9 and 1:0 intersecting the respective slits 7 and 8 near the edge of the disc. Vhen the disc 1 is lcutand inserted in the tire or other hQlder-theslits) and 10 receive the .adjacent edges of the portion llof the ,disc and tend to strengthen this member at its edges and prevent distortion when the disc is held in cupped position in the holder. The disc is `also yshown in Fig. 4 as cut away at the bottom as indi# cateduat 12, 4althonghfit Awill be understood that this Vfeature kmay be dispensedwith.

In Fig. 5.!is shown a disc la carrying'a flap 13 extending beyond the peripheral edges ,of the disc and formed partially withinthfe disc by means oftheslits `or cuts llandl. This construction is of particular utilitywhere'fitk 1s desired to display certain advertising matter onthedisc portion held within the .tire for other holder vand to display certain other advertisingmatter in association with'the tire .or .other holder outside the inner periphery thereof. yThe flap 13 provides such `rneansffor display.

' In FigQ there is shown a disc 1 in which the desired result las regards ,decreasing the diameter of the Vdisc for inserting same in a A. older or tire is achieved by scoring the disc 416,17 and 18. NYhenthis ymethod/is used of course the'l disc must be made of material advertising f inthe .manner shown by the intersecting lines f that will permit of repeated bending bach and forth at the scoring lines without tear- 1n du Fig. 7 a method of folding the disc shown in Fig. 6 is illustrated. In this figure the disc is shown as folded at the two sides as indicated at 19 and 20, although it will be understood that the desiredV result may be obtained byifolding only one of the sides.

In Fig. 8 there is shown still another modilication of the inventionn which a partial disc 1b is shown as slitted from the opposite sides, as indicated at 21, 22, 23 and 24, to provide two flap members 25 and 26. These members are shown as extending some- What beyond the outer .edge .of the disc proper. The disc 1b is shown in F ig. 9 as applied to `a ltire 3 with the members 25 and 26 held against the front of the tire in ldisplay position:

In order to prevent tearing of the .discs or `other form of sheet member from y,the terminating points of the slits, a suitable'nontearable reinforcing strip may be applied on the reverse side of the vdisplay device, yas shownat y27 in several `of the figures.

Various changes in the details of the construction may be made without departing from the invention which is not to be deemed as limited other than as indicated yinl ,the

appended claims.

NVhat Ifclaim is.:

1. In' a device of the kind described, in combination, a eXible sheet member having peripheral edges at least in part'curved in form, l,a holderv of lesser diameter than that ofsaid mem-ber, said member having Ladjacent kportionsadapted'tofbe brought into overlapping relation when it is being inserted in the holder, and having peripheral edges held in grooves in said holder, said member ,being of such diameter that .when so inserted la substantially unbroken conical surface is presented foradvertising display.

In -a device of the kind described, in combination, va ,fiexible sheet member having 4peripheraledges ,at least in part Icurved in form, a slit extending from a peripheral edge inwardlyl to permit 2adjacent edges lof such lslit to be 4brought into overlapping relation, Ya holder havingan endless groove adapted Lto receive the peripheral edges of said member, and an'opening in said holder, of lesser diameterthan the saidgrOOve, through which said sheetmenrb'er is inserted, said she'etmember being fitted the .said groove in lsaid holder `and of such diameter that when'so inserted a substantially unbrokenconicalsurface is presented foradvertising display.

3. In a device yof the'kind combination, la flexible sheet member having peripheral edges at least in part lcurvedfin orni, spaced ,slits'extending inwardly to permit adjacent edges ,of'such slits to be brought into temporary overlapping relation, a Hap described, in i member defined between such slits and extending beyond the regular peripheral edges of said sheet member, a holder having an annular groove adapted to receive the regular peripheral edges of Said sheet member, yand an opening in said holder, of lesser diameter than the said groove, through which said sheet member is' inserted, said holder and said sheet member being so associated that the regular peripheral edges of said sheet member are fitted in said groove and the said` flap member extends outside said holder. f i

4. In a device of the kinddescribed, in combination, a flexible sheet member having peripheral edges at least in part curved in form, an annular holder of lesser diameter than that of said member, said member ,hav-v ing adjacent portions adapted to be brought into overlapping relation when it is being y.

inserted in the holder, and having peripheral edges held in grooves in said holder, said member being of such diameter that when so inserted it assumes a vconical form and presents a substantially, unbroken surface on each side for advertising display.

5. In a device of the kind described, yin combination, a flexible sheet member having peripheral edges 'at least 1n part circular in form, a slit extending from a peripheral edge inwardly to permit adjacent edges of such slit to bebrought into overlapping relation, an annular holder having an yendless groove adapted to receivey the peripheral Y edges of such member, and an'opening in said holder, of'less'er diameterthan said groove, through which said sheet member is inserts ed, said sheet member,` beingitted in said i groove and of such diameter that when so in o serted a conical surface yis presented for advertising display. v

. In testimony whereof, I have signed my name to this speciiication this 5th day of February 1929. p RoBERT n'. HEYwooD, JR. 

